Ebba Åstradsson
Design Portfolio






























About

Contact 
astradsson.e@gmail.com

Instagram 
@ebbaastradsson
@grandpajoethelabel

Click here to review CV 

I am a fashion and textiles designer driven by material experimentation, emotion and a desire to reconfigure how we see and dress the body. My practice is rooted in circular design principles and environmental critique, but it’s equally shaped by intuition, curiosity and play. I use the body as a canvas to explore the boundaries of what constitutes a wearable garment; working with abstract silhouettes, reconfigurable forms and scale to challenge traditional ideas of how a body ‘should’ look or move. My work is both a protest and a proposition; a response to the environmental and emotional weight of fast fashion and an imagining of alternative futures where clothing is expressive, adaptive and deeply connected to its wearer.

Based in Sydney, Australia. 




Education
Lemshaga Akademi
High School Diploma
Stockholm, Sweden
2009-2019

Värmdö Gymnasium
Social Studies
Stockholm, Sweden
2019-2022

UNSW Art & Design
Bachelor of Design
Textiles & Fashion 
2024- Ongoing




Achievements
2024
CHANEL x The Australian Ballet Industry Showcase
Selected by the CHANEL team to attend an exclusive Australian Ballet event celebrating excellence in fashion design, followed by a showcase of my latest design work to industry professionals.




Press
Featured in UNSW ADA Societal Impact, Equity and Engagement article: “Reap what you sew: experiential learning studios develop stronger designers”, written by Kay Harrison, published August 2025.


This design embraces transformational fashion as a strategy to extend a garment’s lifespan and functionality. Reconfigurability is central, achieved through reversible construction and discreetly embedded magnets that allow the wearer to adapt and restyle the piece based on personal preference, mood or setting. By offering multiple modes of wear, the garment promotes versatility and reduces the need for excessive consumption. It encourages a more meaningful relationship between wearer and garment, where interaction and reinterpretation replace disposability. Sustainability is further reinforced through the use of deadstock fabric. This approach reduces the environmental impact of raw material production and supports a circular model of fashion.
Together, modular design and responsible sourcing create a piece that responds to the environmental challenges of the fashion industry while empowering the wearer through personalisation and longevity.
Grandpa Joe is a concept-led fashion label grounded in sentiment, memory, and slow craft. Inspired by the close relationship with my grandfather, the project draws from our conversations about life, philosophy and the world; transforming those moments into graphic artworks applied onto wearable garments. His fictionalised persona becomes a metaphor for curiosity, quiet rebellion and layered storytelling. Each piece is handmade using screen-printing, hand embroidery and tactile construction techniques that value time, imperfection and process.
Grandpa Joe is a passion project that has deeply shaped my conceptual values as an artist, offering intimate, narrative-driven garments that emphasize a meaningful relationship between grandfather and granddaughter.









Reconfigurability is central theme to these works, each piece crafted to adapt and transform, reflecting the ever-changing nature of human experience. Merging structure with fluidity, the collection explores the tension between order and unpredictability. Adjustable fastenings, modular elements, and reversible materials empower the wearer to personalise how each design is used, moving beyond static definitions. The pieces are both garment and accessory; leather and metal details shift from structured forms to flowing silhouettes, geometric motifs juxtapose control with freedom and each work resists a single interpretation. These designs invite active engagement, allowing the wearer to shape and reshape their own balance between structure and possibility. This lineup celebrates adaptability and creative agency, promoting individuality and enabling expression in countless forms.
Click here to review promotial video
A  wearable protest shaped by frustration at the fast fashion industry and a desire to disrupt conventional ideas of beauty, fit, and form. This baby doll dress stands as a creative act of resistance, confronting fast fashion’s empty cycles and reimagining how garments define the body. With its conical, abstract silhouette, the piece intentionally breaks from conventional shapes, rejecting the idea that clothes must closely trace the wearer’s form. Screen-printed newsprint-style messages, highlighting questions like “Is it too late?”, turn the dress into a wearable critique of unsustainable consumer culture. Developed through hands-on experimentation and collaborative problem-solving, each stage from cardboard prototypes to final structured form, reflects a process of learning through trial and error. The final work blends whimsy with architectural rigor, evoking the playful spirit of paper dolls while challenging passive consumption. This dress transforms self-expression into activism, inviting both the wearer and observer to question the role of fashion in shaping habits and values, proving that dissent and dialogue can be woven into the very fabric of design.